The mother of three, school teacher and wife to Oxley Island farmer Murray Polson wants better political representation for the dairy industry and less publicity stunts from supermarkets.

In 2012, Jane wrote an open Facebook letter to Coles supermarket which went viral with over 75,000 likes.

Her letter's subject was on that season's price announcements which, "caused old, tough farmers who had been in the industry for generations to break down in tears."

Jane is now frustrated at Coles plans to produce a new, farmer branded milk that gives farmers an extra 20 cents a litre.

"It's a publicity stunt that is both insulting and misleading to both the industry and the consumer," said Jane.

In a statement to Channel 10's The Project a Coles spokesperson said, "It is not a token gesture or PR stunt, Australian farmers deserved better than that. We have put $50 million on the table to support farmers through the Coles Nurture Fund and following yesterday's announcement we expect to generate another $7 million directly for dairy farmers."

Although Jane says to raise this amount Coles, "would have to sell 35 million litres of milk."

"If they do that it will be at the expense of the branded products. Thus less returns to the processor more returns for Coles."

Jane said Coles has not confirmed that affected farmers will receive any of the funds, "rather it will be set aside for innovation."

"We don't need to be innovative we need to be paid a fair price for our product."

Jane was disheartened by deputy prime minister Barnaby Joyce's comments following his tour of the most affected areas in Victoria due to the price cuts.

The deputy prime minister said on Channel 10's The Project that he supports Coles $1.20 milk proposal.

"It shows his lack of understanding of the current issue facing dairy farmers.

"This is the biggest crisis we have ever faced and we have never had this type of high profile media support.

"Barnaby should be saving our industry from supermarket dominance on the dairy industry by abandoning the $1 milk.

"It has ripped the guts out of our industry and devalued our product to such an extent that Victorian famers will receive around 14 cents when it costs them around 40 cents to produce."