The prestigious award is in recognition of the promotion of the Fleckvieh breed within Australia.

George breeds Fleckvieh cattle and is the president of the Fleckvieh Society of Australia.

He is a passionate advocate for the breed, and the society believe he does such a sterling job that they are paying for him to attend the conference.

The presentation will take place at the Governor's Mansion, and during the conference he will get to do a spot of sightseeing.

This is not the first international award George has received for promoting the breed. He received the Fleckvieh Pioneer Award in 2009 in Germany .

In 2011 he travelled to Beijing in China where he promoted the breed and gave a presentation.

At the time George started breeding Fleckvieh, there was only one other breeder in Australia but, he says, "they kind of kept to themselves."

George now imports embryos and semen from Bayen Genetik in Munich, Germany, and promotes and sells the semen to dairy and beef farmers throughout Australia.

George's business is booming and he is finding it hard to keep up with demand, with just one client alone ordering 15 bulls a year. He currently has a herd of 65 females, and he has sold out of bulls.

What breed is that?

Fleckvieh are Simmental cattle, but are the branch of the breed that originated in Germany and Austria. In German, 'fleck' means spotted, and 'vieh' means cow.

Fleckvieh are the second most milked breed in the world, behind Holsteins, however they are bred for both dairy and beef, whereas Simmental cattle are bred specifically for beef.

"I believe so much in the breed. We have so much to offer farmers as a breed. I believe we can change the direction of profit of their farm or enterprise, whether they be beef of dairy," George said.

"I have a client in Victoria who gets $300 for a week-old bull calf!"

For more information on the Fleckvieh breed, visit George Cassar's stud website www.korovafleckvieh.com.au.