"EVERY retailer needs to embrace the footpath, to display goods on the footpath and if you're a cafe, then create inviting settings," acclaimed placemaker David Engwicht said in Taree last week.
"That's the absolute first priority and it could transform your town centre instantly."
Mr Engwicht was heard last week by Greater Taree City Council, businessmen and women and numerous community organisations who are seeking to transform the central business district of Taree.
"He was very inspirational," Wingham Chamber of Commerce president Donna Carrier said.
Donna was one of a number of Wingham business owners to attend a meeting with David last Thursday.
"It was very Taree focussed," admits Donna who said she would love for David to come to Wingham to offer his ideas.
"I spoke to him and he said he would be happy to help so I have emailed him."
Since David's talk council said discussions have started to establish the boundaries of a trial in Victoria Street.
Part of this trial will be a new approach to how council views the rules and regulations involved with activities on council's road reserve including the footpath area.
Council will assess the effectiveness of the trial in coming months and will then consider if the trial can be extended to other locations.
"It is great that council is allowing Taree to improve its streetscape," Donna said.
Progress to improve the footpaths in Wingham has been slow.
"We are still in the process of getting our DAs and we are waiting for mudmaps from local businesses." Donna said.