DAISY the cow’s star continues to rise. The fibreglass cow is owned by farmer Tim Bale who uses Daisy to promote the Farmer’s Own Milk.
Daisy arrived in Wingham on Thursday on the back of Tim’s Ute and instantly became the centre of attention. Her photo was posted on the Chronicle’s Facebook page and suddenly her fan base grew exponentially.
Daisy had just been to Sydney for a Woolworths Store manager’s conference to draw attention to the brand. Tim said he had cars pulling up along side his Ute with onlookers checking Daisy out for the entire journey.
Daisy must be doing some good work. Farmer’s Own Milk is now sold in 110 stores across NSW and Tim said that regionally from Forster to Kempsey sales of the locally produced milk are up 32 per cent.
Produced in the Manning Valley, Farmer’s Own Milk is currently available in Woolworth’s Taree store but Tim and his fellow farmers behind the brand are working to make it more available in Wingham. At this stage Arcadia in Isabella Street is the only Wingham stockist but Tim said the hope is to stock the milk at the Caltex Service Station.
Meanwhile Daisy will continue to clock up the miles all in the name of milk. She started life as a Cows Create Careers cow, a project involving schools. Daisy used to belong to St Joseph’s school but has since reinvented herself and undergone some refurbishment.