AN additional grant of $208,750 will promote Myall Lakes and the NSW North Coast to the Asian tourism market.
Member for Myall Lakes, Stephen Bromhead said the funding will be specifically designed to attract visitors from Asia to the Legendary Pacific Coast route of which Myall Lakes is the entry point for tourists coming from Sydney.
"This money will provide a big boost to tourism in our region as we have so many beautiful areas of interest for holiday makers to enjoy," Mr Bromhead said.
"For example, the majestic Ellenborough Falls, the second longest single drop waterfall in the Southern Hemisphere is one of the Top Five Legendary Highlights.
"We understand that when the beaches, rainforests, rivers and lakes are also included many tourists will just want to stay here and not complete their journey, such is the attraction of the Myall Lakes region."
The funding was made available under the NSW government's Regional Visitor Economy Fund and will specifically target visitors from Singapore.
Mr Bromhead said visitors can take advantage of low-cost airfares in and out of Sydney or the Gold coast.
"The Legendary Pacific Coast drive is perfect for fly-drive holidays and is being promoted as Australia's number one touring route," Mr Bromhead said.
"For those of us fortunate to live here it sometimes requires a visitor to reawaken us to the magic of our region.
"This funding will go a long way to growing visitor numbers which helps develop business in the tourism and other sectors of the local economy.
"This is good news for employment and commercial operations alike," Mr Bromhead said.