“Farmers’ Own” milk is now available in 105 of the retailer’s supermarkets in NSW following a highly successful trial of the product in 20 local and Sydney stores.
Acting Premier and Member for Oxley Andrew Stoner today attended the launch of the expansion at Taree Woolworths, where the trial began last October.
“Farmers’ Own milk will now be available in an additional 85 stores and purchased by a much wider customer base,” Mr Stoner said.
“This fine product from the magnificent Manning Valley includes three different varieties; from the traditional full cream and reduced fat homogenised milk to a full cream unhomogenised milk with the cream on top.
“The milk was first only available in eight Mid North Coast stores, including Forster, Gloucester, Kempsey, Lakewood, Lake Cathie, Port Macquarie, Taree and Tuncurry.
“Following its popularity and support from local shoppers, it was rolled out to another 12 stores in Sydney where it has continued to record success.
“An exclusive deal with several of the area’s dairy farmers has seen these local producers benefit from Woolworths’ first-of-a-kind approach, to source milk directly from the farm.
“While Woolworths has done this in the past for meat and produce, it had previously not been done for milk.
“The NSW Government welcomes alliances between industry and local producers, especially where these direct relationships create strong and lucrative regional businesses, more transparency, longer term contracts and certainty for our farmers.”